Omar Yunes
Omar Yunes has a proven concept and a desire for offering his transforming approach to people seeking real results. Omar Yunes, the CEO and 54D ‘alumni’, met Garduo after the program and they joined to bring the concept to Miami. Yunes explained how the 54D movement is challenging a $100 billion worldwide economy.
Yunes, like many others, saw considerable results. He saw an opportunity. Yunes, a multi-franchise restaurant owner, and real estate investor joined with Garduo shortly after moving to Miami in 2016.
Yunes claims 54D is changing the lives of people who commit to the high-intensity, no-excuses training program, and lifestyle. This commitment is made long before a new member sweat. After applying to join 150-180 other devotees, individuals are interviewed to determine their aims and aspirations.
“We deliver results,” Yunes remarked. “We must express that message early on. Setting real goals is also critical. Women can shed up to 22% of body fat and males up to 33%. “More is unreal.”
An initial interview determines a member’s four-year cycle and time slot. This gives structure and continuity of training with the same personnel. Yunes highlighted that the 54D brand is defined by deep ties built by pushing and supporting one another.
And you do it, he added. “You make friends and feel like part of a family. There is a support system unlike any other. What the training gave them was not only physical but also mental and emotional. When asked what they gained out of the program, members mention “community,” “mindset,” and “confidence.”
You can see why the 54D movement is quickly gaining traction. Yunes says they’re also innovating and planning for a sustained impact from COVID-19.
“We’re now doing a lot to ensure our members’ safety and cleanliness,” he said. “We had to reduce class sizes, eliminate some equipment, and make other obligatory and discretionary changes to our typical in-person training program. These precautions unintentionally boost demand. Our August cycle is already full.”
In addition to redefining our regular brick-and-mortar business, the epidemic has prompted us to modify our online training platform. Following the success of Garduo’s live-streamed sessions, we’re launching a ten-week online program. The first week will be spent teaching our members proper form. They’ll get daily instruction, a focus app, and peer support from other members in the program. We’ll also keep track of their daily workouts and progress.”
They call the internet “generation” or cohort Generation Q, with the ‘Q’ standing for quarantine. Despite the limited area, 54D has already used their innovative concept to reach enthusiastic health and fitness fans in Greece, Spain, and Dubai.
Yunes, who personally enjoys seeing members of all ages push themselves and achieve results, plans to launch 54D’s second Miami facility in the Design District in late 2020. He and Garduo are also considering New York City for spring 2021. Long term, both partners aim for prudent expansion with a strong brand focus. They also believe that the brick-and-mortar company model will not fade away. Yunes cites present need and our very existence as causes.
The number of requests for in-person training has quadrupled throughout the pandemic. “We are social creatures. We want company. People’s passion and energy fuels our own.”
How does Yunes advise budding entrepreneurs? “Starting your own business is risky,” he remarked. “It’s necessary to sit down and prepare your numbers. You must be laser-like concentrated on your goals. Focus on what you believe in rather than how much money you can make. For the last seven years, we’ve concentrated on doing what’s best for our members, not what’s most profitable. Our members admire that. As a result, we gained a lot of credibilities. People will support you if they believe in you.”
And you do it, he added. “You make friends and feel like part of a family. There is a support system unlike any other. What the training gave them was not only physical but also mental and emotional. When asked what they gained out of the program, members mention “community,” “mindset,” and “confidence.”
You can see why the 54D movement is quickly gaining traction. Yunes says they’re also innovating and planning for a sustained impact from COVID-19.
“We’re now doing a lot to ensure our members’ safety and cleanliness,” he said. “We had to reduce class sizes, eliminate some equipment, and make other obligatory and discretionary changes to our typical in-person training program. These precautions unintentionally boost demand. Our August cycle is already full.”
In addition to redefining our regular brick-and-mortar business, the epidemic has prompted us to modify our online training platform. Following the success of Garduo’s live-streamed sessions, we’re launching a ten-week online program. The first week will be spent teaching our members proper form. They’ll get daily instruction, a focus app, and peer support from other members in the program. We’ll also keep track of their daily workouts and progress.”
.Omar Yunes is the managing partner at 54D. He has developed and grown businesses
in Latin America and the United States since 2000. 54D is an international wellness
brand aimed at changing personal habits and empowering its members through a 54
a day program that focuses on exercise, nutrition and recovery.
Omar Yunes 